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ALMA FUERTE
CATEGORY
Brand Identity, Packaging Design, Environmental Design
BRIEF
Brand identity, packaging, and environmental design challenge for Alma Fuerte, an agave bar concept in Santa Fe, NM.
RESULT
I developed concepts for the restaurant using mood boards and research, determined practicality and accessibility within real-life settings, and explored integral components of environmental graphics, particularly in a restaurant setting.
Deliverables included logo design, brand identity, exterior signage, glass door signage, menu design, and label design for Alma Fuerte's house spirit, Sotol.
In 2024, I revisited this project and created a brand refresh. My strategy & process is presented here.
Get in touch at
miajohnson.designs@gmail.com
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