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Public Lands Pocket Guides

CATEGORY

Editorial Design, Educational Material, Branding

BRIEF

Develop a brand design system for a series of educational pocket guides inspired by and for adventures in our US Public Lands.

RESULT

Initial deliverables for this project included branding, page layout, and design system for a series of state guides which include history relevant to each state, suggested adventures within the parks, identification guides for native flora and fauna, and conservation advocacy information to champion more responsible stewards of these lands.

United by consistent typography, layout, and illustration styles, each guide also features a unique topographic cover and a color palette based on natural elements distinct to the state. 

Get in touch at
miajohnson.designs@gmail.com
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